Businesses now have all of the tools necessary to find out how people feel about their branding efforts. Social listening is a marketing strategy that allows companies to read and respond to customer feedback on social media. This gives them the opportunity to fine-tune their marketing efforts to help them achieve their goals. Read on to discover more information about how social listening can benefit and grow your online marketing strategy!
Social listening is all about making a connection with your target audience through social media platforms. Responding to the comments of your customers and target market can greatly improve your brand recognition. Integrating social listening into your current marketing efforts can help you craft the perfect strategy based on the needs of the people you want to attract.
Have a conversation with your customers.
Think of social listening as a conversation with your customers that is happening online. As they provide you with feedback, you reward them with a response that assures them that their concerns are being addressed. People like to know that they are being heard and not ignored, it is much like the normal interaction of humans in reality. If you are talking to someone about something that interests you, and that person is not acknowledging you in an way as you are talking, then naturally you will try to avoid that person in the future entirely. It is much the same online when customers interact with companies. It’s important that you become more aware of feedback cues and respond to them appropriately. Failing to provide customers with an actionable response will earn you a bad reputation and diminish customer satisfaction.
Better customer service.
Social listening can be a very effective tool to use for improving your current customer service strategy. Using social media as a supplementary customer support channel makes your brand come across as more approachable to potential and existing customers. Customers no longer have to wait on hold in order to get a customer service representative when they can easily reach out to you via social media. Just remember to be especially responsive to complaints to avoid damaging your online credibility.
Utilize social listening tools.
Brands who argue that social listening is an exhausting marketing technique are those who do not know how to use online tools to their advantage. There are many social listening tools available that can help you efficiently manage feedback and respond to comments all in one screen. These intuitive tools make social listening less tedious and more focused.
- BuzzSumo: This social listening tool allows you to closely monitor online engagement through their Content Alert feature. Similar to Google Alerts, you can set it to notify you of any trends based on specific keywords, domains, and authors.
- HooteSuite: More popularly known as a scheduling tool, Hootsuite also has a feature that lets you manage and respond to complaints more efficiently.
- FollowerWonk: This social listening tool is designed for Twitter. This tool gives you access to insights about your competitor’s followers, which you can use to improve your strategy.
Social listening is a marketing technique companies should not overlook. It is critical for your marketing campaign to be tailored to your audience in order for you to achieve the results you want. Use the internet in general and social media, in particular, to make your brand more approachable to customers.
For more information about the services available at Natural Click Inc. that can help you with your online marketing strategy, please feel free to continue browsing through our website. Also, check out our blog for more interesting content! We can be reached at (647)409-6808 or by filling out our contact form.