Some offline strategies that can help with your online brand
For many professional services firms, online marketing has become front and center over the last five years, Why? It can be easily measured and is often less expensive than traditional marketing. But that doesn’t mean there aren’t still plenty of offline marketing techniques that can help build and support your firm’s brand. In fact, truly effective marketing strategies tend to take advantage of both online and offline initiatives to create a well-rounded, multi-faceted approach. Read on for more information about offline strategies that can have a huge impact with your online brand!
Face-to-face connections are still a valuable form of networking and can help drive traffic to your website when your new connections are inspired to learn more about you and your firm. Being able to put a face to the name can help create a deeper sense of brand loyalty among your buyers, so don’t discount the importance of a good, old fashioned handshake. Make your own opportunities for in-person networking by joining local chapters of associations or organizations where your target audience is likely to be found. Over time, this networking can be augmented with attendance at national conferences for those same associations/organizations.
Holding in-person speaking engagements can create marketing opportunities that can not be denied. A speaking engagement puts you in front of like minded people who are there to hear about what you and other speakers have to say. Speaking engagements are also a great way to build credibility and establish thought leadership within your firm. Finding speaking engagements can be a challenge if you do not know where to look. Try starting small with local associations and don’t be afraid to confirm your attendance at unpaid engagements.
While it won’t give you the same SEO benefits as an online link back to your website, print publications still have a valuable place in offline marketing. Obtaining relevant placements in industry magazines and journals will help increase your brand visibility and showcase your expertise. Include print opportunities as part of your blogger outreach strategy and keep an eye out for opportunities to appear in both an online and print version of a publication.
Cold calls that have a personal touch can actually resonate with interested buyers. Phone calls are more personal than emails and demand an instant response – which can be both good and bad. Just make sure you have a concrete reason for why you’re reaching out and be mindful of your phone call recipient’s time.
Running print advertising is another way to get in front of new customers. However, it is significantly more difficult to track the return on investment for print advertising than it is for online ads and they can often be more expensive to run, so consider your options carefully.
Associations and Trade Shows:
Consider attending trade shows where you can network with other industry leaders and prospective buyers. Trade shows can provide a great opportunity to put the most effective offline marketing strategies in practice. In addition to in-person networking, you can also pass out print materials and perhaps even get the opportunity to be a featured speaker.
For tips about how you can improve your online brand or for more information about the services offered at Natural Click Inc. please feel free to continue browsing through our website. Also, check out our blog for more interesting content! We can be reached at 647-409-6806 or by filling out our contact form.