The loyalty scheme offers points that can be exchanged for charity donations or music, games, devices and other stuff on the Microsoft Store. Users are awarded three points per search, up to 30 a day at Level 1.
To get an idea of what the points are worth, 5,300 points gets you a $5 Xbox digital gift card, which is equal to 10 per cent off a current-gen game. That’s quite a grind considering that you would spend about 176 days furiously Binging for pennies. But hit Level 2, by bashing Bing for 500 points per month, and you can reap 150 points a day. But, will this get more people actually using Bing? Will this strategy help take Bing to the top of the search engine popularity food chain? These are questions that are left with undefined answers.
Google is the current front runner of the search engine game and corners a hefty 77.98 per cent of the global search engine market, and doesn’t look like it’s going anywhere soon. Bing is the second most used at 7.81 per cent, with China’s Baidu rounding third at 7.71 percent.
Google once tried a similar strategy as Bing, and they called it Screenwise. You would use a browser extension that shared your history and habits – and wind up with about $15 at the end of the year. Seems like a pretty pointless strategy considering the fact that Google is in no need for financial help and they are showing no signs of slowing down in popularity or traffic.
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