Digital Marketing is a key strategy to help your business achieve greatness online. Did you know that over 81% of shoppers perform online research before they go out and purchase something? The future is now when it comes to digital. Digital marketing can span anywhere from ads on Google to posts on Twitter to even mobile display advertisements, and if you are struggling to figure out where to begin, we recommend that you keep reading. There is a certain process that you should follow when you are trying to establish a digital marketing strategy, and we fully intend on taking you through each step. Let us take a look at the step by step process that you should follow to begin your journey with digital marketing.
Step #1 – Invest In A Quality Website:
Your website is one of the most important elements of your digital marketing strategy. This is the place where most of your advertising will lead your potential customers. That means a focus on user experience is incredibly important. You will want to make sure that all of your calls-to-action are easily seen and easy to understand, your contact information is on every page, and your website content is easy to read. You’ll also want to consider which devices your customer is using to look at your website. Many online searches are conducted with a smartphone these days opposed to a laptop, so you will want to make sure that your website is fully functional and easy to navigate, and there are no broken links.
Step #2 – Add Display Ads Into The Mix:
People may visit your website while they are still in the research phase of their buying process, and leave your website without making a purchase or a phone call. It is important to keep your business at the top of their minds no matter where they travel on the web after visiting your website. These ads work by placing a tracking pixel on a customer’s browser after they visit your website. While they are surfing the web, these display ads will show up in their browser reminding them of your business and the products or services you offer. It is very intuitive, and shoppers will wonder how your businesses products or services are popping up or surrounding their new landing spot after visiting yours.
Step #3 – Work On Your SEO (Search Engine Optimization):
Building an organic presence for your website instead of paying for PPC is very beneficial for a company. Why pay for clicks, when you can create your own content organically and not be charged for it. Having quality SEO for your website will help you achieve more shelf space in the organic listings of the search engine results page. SEO differs from PPC and display in the sense that it can take a while for you to start seeing the fruits of your labor. But, investing in an SEO strategy can yield a number of benefits for your business and should be a key aspect of any digital marketing plan.
Step #4 – Social Media Strategy:
Having a strong social media presence across multiple platforms is also a very beneficial organic strategy to start doing. Social media is a vital part of society these days with people spending an average of about 50 minutes a day on Facebook alone. Setting up a social media presence on platforms like Facebook, YouTube, Twitter, and various other platforms can help you reach a broader audience, and help your business increase its brand awareness and respect. Also, search engines rank you for having an established social media presence.
Step #5 – Manage Your Online Reputation:
Once you have established a good online presence, either paid or organic, you will begin to notice that people are searching for your business directly. Once this happens, review sites will begin to pop up, and that means that managing your online reputation becomes more important. Many people say that their shopping experience relies heavily on customer reviews from other people, so having good reviews can really make or break you as a business.
The goal of a digital marketing strategy is to be present wherever people are spending time online, and that includes search engines like Google, Bing, and Yahoo, social sites, and review pages. Running a full digital marketing plan can seem like a lot of work, and you’re right, because it is a lot of work, and it does take time. You may consider looking for a digital marketing company like us at Natural Click, to help you run these campaigns while you’re running your business. Feel free to continue browsing through our website for more information about digital marketing, or you can contact us at 905-213-4392.