Most people who have their businesses on social media are looking hard for answers to solutions for more traffic, engagement and conversions to build their brand. While great social media strategies don’t simply fall off a truck in front of your doorstep, you don’t have to make it any harder than it should be. Follow these 5 simple strategies to help you grow your brand on social media.
Engagement and Conversation:
Stop being a robot online! There’s a program and an app for everything you want to do with your social marketing, from analytics data to auto posting and direct messaging. While these are important aspects to your digital marketing business, at some point you need to make sure these robots aren’t the primary source of your social media activity. People want conversation and engagement from your brand — from the real you. Don’t let automated sources control your brand because this limits, and can destroy, your brand’s personality. Know when to pull back on the reins of these automated posts and replace them with personal engaging conversation!
Provide real content:
Your online brand needs to understand what your audience enjoys, and most audiences appreciate an online brand that is kept clean and orderly. Along with that, online audiences also appreciate and gravitate towards online brands that produce original content. The rule of online sharing is 80/20. This means 80 percent of the time, you’re sharing content to either help, entertain and/or motivate your audience. The 80 percent has nothing to do with your brand at all. It’s all about your customers and what they enjoy.
Learn to follow in order to lead:
Most people and online businesses want to have millions of followers, but they don’t want to follow multiple people of accounts. This just simply doesn’t work. To create a large social media following with real results, you need to be both a leader and a follower of people. You have to know how to follow in order to be able to lead, so follow everyone who is relevant to your business. Engaging with people online is a good thing; don’t reject it. This is going to help your business in the long run because people will always remember helpful conversation. Once you learn to follow the most relevant people to your brand and you provide them with constant help and guidance, you will soon find yourself leading these people.
Measure your online success from engagement:
There are lots of ways to measure your success on social media. Stats from analytics to learn different things about your social media accounts is a great way to build your business. Knowing how many people are interacting with your brand on a regular basis can tell you how successful your online strategy is or if there there is significant room for improvement. Anytime anyone likes, comments, retweets, etc., you should take notice, and respond to those people. The people may be the same, but their behaviors on each platform are different. You want to understand the behaviors of each person on your social platform of choice. It will help you provide the best possible content for them in the future.
Build on the relationship:
There is no social marketing tip any stronger than this — build the relationship. This is pretty much self explanatory, and while it seems pretty hard to do, most people are susceptible to your brand on social media, providing you’re not trying to hard sell them right out of the gate. Relationship marketing creates brand loyalty and an avenue for other people like the one with whom you just built a relationship with. You spend the time, build the relationship, and establish the trust. In turn, this builds a bridge between someone who doesn’t know you and your brand with the person you just created this with.
There are all kinds of social media strategies you should want to try out, but these five are the most important ones to always remember to do consistently. For more information about social media marketing or about any of the other services that we provide at Natural Click Inc. please feel free to continue browsing through our website. Also, check out our blog for other interesting content. We can be reached at (647)409-6806 or by filling out our contact form.